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Absolut Absolut – A spectacular advertising story

Concept and design, Drink-robot. Light Design.
Spritmuseum, 20th of may 2026 - 26th of march 2028.

A Swedish state-owned company embarks on a bold journey to conquer the world with a vodka. Spritmuseum’s current exhibition tells the story of Absolut Vodka, the Swedish brand that became an international export success and a global icon through its groundbreaking marketing. It is a story of courage, creativity, and innovation, told through advertising campaigns, artistic collaborations – and cocktails.

Photos by: Joar Vestergren / Spritmuseum

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